Friday, April 23, 2010

From the Folio

A little while ago, I entered a competition at to create a logo for an art gallery called "Twenty First Century Art Ltd" As part of their brief, they mentioned that they were thinking about something like the 20th Century Fox logo, which I thought was a bad idea, because they'd just end up being sued or publicly attached to a movie studio.

In my mind, as an art gallery, being thought of as a subsiduary of a major motion picture company would reduce your ability to promote truly ground-breaking work to the public, because people would probably expect your gallery space to be filled with framed copies of movie posters.

It would be hard to sell works from the next up and coming Damien Hirst if they've only come in to buy the poster from "The Notebook".

So instead I went for zombies. Of course.

I really liked this design for a couple of reasons.

Firstly I like the subtitle "Art for Brains".

Secondly, the 21 works as a zombie head.

Thirdly, it would work on a business card as well as the side of a building.

Fourthly, I like the eyes, because they can work in an art gallery setting.

Of course I didn't win the comp. The winner as a knock-off of the 20th Century Fox logo. Who would've guessed?

But I liked the design, and I would hold on to it for a future job, but when am I gonna get asked to design a zombie head for an art gallery using the number 21?

Commissions like that are rarer than you think...

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