Wednesday, October 6, 2010

I originally designed a shirt based on the Haunted Mansion called "Foolish Mortal", which said exactly that, in a purple design on a grey background, which was designed to work differently between light and dark environments.

I decided, as an aside, that I would create a plain white version of the design, just in case people liked the design, but didn't trust the purple/grey colour scheme.

Sure, they've been enjoyed, but sales were cool.

But I really liked the idea of the purple and grey together, so I designed a new shirt. This time I added the Hatbox factor.
This shirt is a collage of quotes from the famous Haunted Mansion spiel, with the added bonus of having a "hidden" face which will only appear in the lowest light situations, supposedly.

Once again, interest was there, but it really didn't convert into sales.

I was more interested in the Hatbox effect than the typography, but after looking at the working files, I decided that it would be worthwhile to post up a version of just the text, one black and one white, as a design on its own.

All of a sudden, there's great interest in the design, and the shirt below went on to be one of the most popular shirt on redbubble for September. It also renewed some interest in the original design.

Now I'm looking forward to seeing photos of people at a Disney park wearing the shirts. That would be brilliant.

It just goes to show, sometimes you can't see the typography for the disembodied ghost head...